Wednesday 12 June 2013

20. Equipment

Tripod



For some of my scenes I will be using a tripod as this stops any shakiness and gives a perfectly still shot. Thus making the shot seem more professional and appealing for the audience to watch. Although some videos deliberately don't use a tripod to give the more natural effect and add meaning from the song to the video.

Camera and memory card




Another piece of equipment I will be using is a camera. The camera will film all the different shots and movements that make up my entire music video. I am going to be using a good quality camera so that my video doesn't appear to be amateurish. Alongside my camera I will be using a memory card to store all my video clips in, that I will later edit and produce my final video.

19. Costumes



The main artist's costume


18. Props

17. Locations



Below I have embedded maps of the locations I have used to shoot different parts of my music video.




View Larger Map
View Larger Map

16. Casting Actors

Main Artist


I have chosen Sapna to be my artist in the music video as I think she fits within the conventions of a Pop artist. She is slender, has an average height and long wavy hair. This can be all found as attractive to some people, therefore making it easy to sell her as an artist as she has the whole package. The reason why I chose Sapna is because her look suits the song I have chosen for the music video. The song is quite feminine with a soft sound that flows easily, matching with Sapna's look.


Extras
Alongside my artist Sapna there will be several extras acting as diners in the restaurant scene. They will be a variety of ages and types of people that would usually go out for dinner at a restaurant. For example, families, couples, groups of friends. With Sapna there will be a few girls with her acting as her friends. The friends will be of similar age and style but different ethnicities. This will appeal to a wider audience as it isn't relatable to just one type of person or ethnicity.

15. Shooting Schedule

3/9/2013
Shot 1
Location- Field
Character- Sapna
Shot Length- Long shot

3/9/2013 
Shot 2
Location- Field
Character- Sapna
Shot length- Medium Shot

22/9/2013
Shot 3
Location- Restaurant
Character(s)- Main girl, extras
Shot length- Medium Shot

22/9/2013
Shot 4
Location- Restaurant
Character(s)- Main girl, extras
Shot length-Close up

3/9/2013 
Shot 5
Location- Field
Character- Sapna
Shot length- Long Shot

22/9/2013
Shot 6
Location- Restaurant
Character(s)- Main girl, extras
Shot length-

3/9/2013
Shot 7
Location- Field
Character- Sapna
Shot length- Long shot

3/9/2013
Shot 8
Location- Field
Character- Sapna
Shot length- Medium Shot

22/9/2013
Shot 9
Location- Restaurant
Character(s)- Main girl, extras
Shot length- Over the shoulder Shot

22/9/2013
Shot 10
Location- Restaurant
Character(s)- Main girl, extras
Shot length-Long Shot

3/9/2013
Shot 11
Location- Field
Character- Sapna
Shot length- Medium Shot

22/9/2013
Shot 12
Location- Restaurant
Character(s)- Main girl, extras
Shot length-Long Shot

3/9/2013
Shot 13
Location- Field
Character- Sapna
Shot length- Extreme long shot

14. Storyboard







13. Magazine Advert Planning



In both magazine advert drafts I used a picture of my artist to introduce her and her album to the audience. On the adverts in large block lettering is the artist’s name and the album name, this is to inform the audience what the advert is about. There is also a picture of the album to show the audience how it looks. To make the advert look professional I have also made sure to include critic reviews, and puffs to put the album in a positive light.

The draft I have decided to use for my final magazine advert design is the first draft. This is because the picture in the first draft is similar to the picture I have chosen for the front cover of the digipak, using this picture will help the audience draw a link between both digipak and magazine advert. Furthermore the layout of the first draft is nicer to look at as it is more spread out, instead of being crammed to one side like in the second draft.


12. Digipak Planning

After creating two drafts for my digipak I have decided that for my actual digipak I am going to merge the two drafts together. By using ideas from both drafts I will hopefully be able to create a conventional, professional looking digipak. For instance I am going to the use the picture of the artist from the second draft but then use the floral print as the background for both the front and back cover. The reason why I have decided to do this is because the picture from the second draft suits the background more than the picture in the first draft as it is very subtle.


1st Draft





 2nd Draft







11. Similar Videos/Texts

10. Lyrics Planning

9. Initial Ideas

8. Editing and Cinematography for Music Videos









Reflection
The trial music video went well as we had enough footage to test out different teachniques and effects throughout. Whilst I was editing the video I learnt how to do several different effects such as split screen, black and white, reverse, and how to change the speed setting of the video. This is because in our trial we shot our video in slow pace and fast pace so that when we edit it the video it will come out sharper and more professional. Although I have learnt many different techniques I don't think I will be using any in my video as it wouldn't fit well with the theme of the song or the narrative.

7. Theories for Production


6. Magazine Advert Analysis



Reflection:
This task has been helpful in creating an idea of what should be included in a magazine advert. I also gained understanding of different components such as costume, scenery, font, that are used within the advert which represent the artist's genre clearly. For example a Pop artist would incorporate the latest trends somehow within the advert e.g. through costume, scenery. From completing this task I know that the composition of my artist is going to be in the center and I will the conventions of a magazine advert e.g. release date, album title, artist name, website etc.



5. Digipak Analysis

Monday 10 June 2013

4. Record labels and permissions






The image shown above is the logo for my record label 'Bubblegum Records'.





 This is a screenshot of the letter I have sent to 'Big Machine' records requesting to use the song 'The moment I knew' by their artist Taylor Swift.

Saturday 8 June 2013